Create a TikTok Shop account
Register on the TikTok Shop platform through the official TikTok Seller Centre website.
Fill out your profile: add your business information, bank details and confirm your identity or company.
Choose a business model There are several ways to earn money in TikTok Shop:
Dropshipping: Selling goods without having to store them. All orders are shipped by the supplier.
Own brand: Produce and sell unique products.
Referral programmes: Sell other sellers' products for a commission.
Add products
Подготовьте фотографии и описания товаров.
Выделите ключевые преимущества продукта.
Убедитесь, что товар соответствует требованиям TikTok Shop.
Create content
Make quality videos: show product usage, create reviews and participate in Challenges.
Hold live broadcasts: they are great for presenting products and increasing sales.
Use promotion
Set up advertising campaigns through TikTok Ads Manager.
Collaborate with Influencers to promote your products.
How to earn through TikTok Shop?
1. Dropshipping
The model is suitable for beginners as it does not require large investments. Find trending products from reliable suppliers (e.g. Alibaba or CJ Dropshipping). Attract customers through videos and live events
2. Sell unique products
If you have your own product, TikTok Shop is a great way to promote it. Create unique content that emphasises the value of your offering.
3. Referral Earnings
Influencers can earn through an affiliate programme by promoting other sellers'
products. You will receive a percentage of sales from your referral links
4. Bulk Purchasing
For experienced entrepreneurs, it's profitable to purchase popular products in bulk, building your brand. You then promote them through TikTok.
Detailed description of models: Dropshipping and Own Brand
These two business models represent different approaches to organising e-commerce. Let's look at them in detail from selecting a product to sending it to the customer.
1. Dropshipping
Model Features:
You sell goods without purchasing them in advance or storing them in your warehouse.
The supplier is responsible for storing, packaging and delivering the goods to the end customer.
Your job is to set up a storefront, attract customers and process orders.
Step-by-step process:
Selection of niche and product
Identify trending or in-demand items using analytics tools (Google Trends, TikTok trends).
Find a supplier on platforms such as AliExpress, CJ Dropshipping or Spocket.
Create an online shop
Customise TikTok Shop by connecting suppliers through their integration modules.
List the items you plan to sell in your catalogue with quality photos and descriptions.
Promotion of goods
Make original video reviews and participate in trends.
Use TikTok Ads to engage your target audience.
Receipt of order
When a customer places an order, you transfer their data to the supplier. This can be done automatically through the platform or manually.
Handling and delivery
The supplier packages the item, adds your branded logo (if provided), and ships it to the customer.
You monitor the status of the delivery and provide information to the customer.
Pros:
Minimal investment.
A wide range of goods.
No need for warehouse management.
Minuses:
Dependence on suppliers (quality and delivery times).
Low control over the packaging process.
2. Own brand
Model Features:
You develop unique merchandise that is manufactured under your brand.
You control all stages - from production to delivery to the customer.
Step-by-step process:
Product Creation
Develop a product based on an analysis of the market and the needs of your audience. For example, cosmetics, clothing or accessories.
Find a manufacturer who can make products according to your requirements. This can be factories on Alibaba, local suppliers or even your own production.
Packaging and branding
Create a unique packaging design, logo and visual style.
Order branded packaging to stand out in the market.
Организация логистики
Choose your storage method: it can be your own warehouse or the services of fullfillment centers (e.g. Amazon FBA or local companies).
Set up an order management system to process and ship items quickly.
Product Promotion
Create content on TikTok showing the uniqueness of your product.
Host live events, offer promotions, and use hashtags.
Order processing
When a customer places an order through TikTok Shop, the system notifies you.
Pack the item and send it via courier service.
Customer delivery
The shipment takes place from your warehouse. You can follow the process through integration with logistics services.
Provide quality after sales service to increase customer loyalty.
Pros:
Total quality control.
Building a recognizable brand.
High margins.
Minuses:
Significant investment required.
Difficulties with inventory management and logistics
Model comparison
Parameter | Dropshipping | Own brand |
Start-up investments | Minimal | Highs |
Quality control | Low | Full |
Startup speed | Quick | Takes time |
Marginality | Low | High |
Branding | Limited | Full control |
Conclusion
The choice between dropshipping and building your own brand depends on your resources, goals, and strategy. Dropshipping is suitable for beginners or those who want to minimize risks, while building your own brand is ideal for those who are ready to invest in the long term.
Tips for success
Analyze trends
Keep an eye on popular videos, products, and content formats. TikTok's analytics tools can help you determine what's working best.
Invest in advertising
TikTok Ads are a powerful tool for increasing your reach. Customize targeting to your audience.
Optimize your content
Use trending hashtags and sounds to increase visibility.
Partner with Influencers
They can help draw attention to your store.
Advantages of TikTok Shop
Powerful algorithmic support: TikTok promotes videos that generate interest, helping to increase reach.
Ease of use: The built-in platform makes the buying process fast and convenient.
Support for growth: TikTok's trends allow you to promote organically.
Conclusion
TikTok Shop is a unique business opportunity, especially for those who are willing to experiment with video content and participate in trends. Start small, study your audience and adapt your strategy depending on the results. Success on TikTok Shop depends on your creativity and engagement.
If you want to learn more about the process, check out the video tutorials
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